Chamber ringing in holiday season

By Chrysta Carroll -

ELIZABETHTOWN — It’s beginning to look a lot like … well, you know. For folks who aren’t already in the holiday spirit, the Elizabethtown-White Lake Area Chamber of Commerce has several events planned that may jump-start the festive feelings.

Things get started Thanksgiving weekend with Small Business Saturday, an initiative intended to encourage holiday shoppers to stay local and support area small businesses.

“We’ve got the community saturated with items — anywhere from door signs to pop-up tents and posters, huge vinyl signs — and the reason for that is our community is small, and it’s important for merchants to have support,” said Chamber Executive Director Dawn Maynard. “We don’t want it to end on the nationally recognized day, but to continue throughout the season.”

Festivities continue on Sunday when Elizabethtown will come alive with color, Christmas music, and lights for the Chamber’s annual Elizabethtown Christmas Parade. Scheduled to begin at 3 p.m. for onlookers, the parade will start at the Elizabethtown Town Hall and head east on West Broad Street before turning right on South Poplar Street and finishing in the Fresh Foods parking lot.

“The weather looks like it will be great this year — chilly, with crisp air and sunny skies — perfect for a parade,” said Maynard.

Participants in the parade are asked to gather between 1 and 3 p.m. at the municipal building and to enter from King Street in order to leave Broad Street open for the parade.

The parade is expected to include pageant queens, law enforcement personnel, marching bands, music and dancing, youth and church groups, classic cars, elected officials, and, of course, Saint Nick himself bringing up the rear.

“This year, Santa Clause will be brought in on a beautiful, white, horse-drawn carriage provided by Cape Fear Winery,” said Maynard. “It should really be spectacular.”

Kids can expect to restock any depleted Halloween stash with candy that will be tossed from parade participants. The Grand Marshal for the day will be a Shop Local float with a Dickens Christmas theme, from which participants will be tossing goodie bags.

Things will be looking festive around Elizabethtown prior to Thanksgiving, however. The Chamber’s annual window decorating contest is currently underway for Chamber members, and judging will take place Tuesday.

The entrant with the best decorated window will receive a “Shop Local” chamber sign and a gift basket filled with a variety of local products.

Chrysta Carroll can be reached by calling 910-862-4163.

By Chrysta Carroll


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