ELIZABETHTOWN — After the success of this year’s Sidewalk Sale, Elizabethtown merchants may have a new trend.
“This year was kind of unusual in that it was eight days,” explained Leinwand’s owner Ricky Leinwand. “That’s going to be a trend from now on. We had a great week.”
Since July 4 fell on a Wednesday, merchants were trying to capture both those who would vacation the weekend before the Fourth as well as those who would arrive on Independenc Day and stay through the following weekend. The event ended up lasting from June 28-July 7 for some merchants.
“I’m really, really pleased with how things went,” said Mike Suggs, owner of Fishers Men’s Shop and The Ladies’ Shop. “It was extremely long, but we did well.”
Leinwand agreed regarding the success.
“It’s actually been a record-breaking sale,” he remarked Saturday morning.
While numbers would be expected to be higher than last year solely because of the duration of the sale, Leinwand said it wasn’t the only reason for this year’s high numbers.
“Every day has been better than last year – substantially better,” Leinwand remarked. “I think White Lake is doing really well this year.”
Hot items this year at both the shops were apparel such as Southern Tide, Vineyard Vines, Patagonia, Peter Millar, and Fish Hippie, as well as swimsuits, sunglasses, and flip flops and other shoes.
In the end, though, the good thing about all the discounts outside on the sidewalk is what it does inside for merchants.
“For some reason, merchandise on the sidewalk gets people in the store,” commented Leinwand.
If seeing stuff on the sidewalk draws attention, shoppers had plenty at which to gawk. On the south side of Broad Street, merchandise covered the sidewalk from the Bladen Journal to Elizabethtown Florist. Tents were set up to protect shoppers from the heat, as were fans.
“We invested in some new innovations this year, and I think it really added to the Sale,” the Leinwand’s owner said.
According to downtown merchants, Friday, June 29 and Saturday, June 30 were the most profitable days, followed by Wednesday, July 4.
Any bargain hunters who missed snatching up a good deal will have another opportunity later this year. The next downtown Elizabethtown Sidewalk Sale will be held over the Labor Day holiday.
Chrysta Carroll can be reached by calling 910-862-4163 or emailing firstname.lastname@example.org.